UnMotivated
Welcome to The Unmotivated Podcast — the realest space where we talk business, life, personal growth, mindset, and dogs. We call ourselves the most Unmotivated Motivated people you’ll ever meet, because chasing success isn’t about being perfect — it’s about being real, consistent, and true to who you are.
Each episode dives into:
✅ Raw conversations on entrepreneurship & business strategy
✅ Life lessons from failures, wins, and everything in between
✅ How to find motivation when you feel unmotivated
✅ Personal growth, mindset shifts, and leveling up daily
✅ The role dogs, lifestyle, and passion play in building a better life
We’re here to share stories, experiences, and practical tips so you have a better shot at creating the life you want. If you’ve ever felt stuck, lost, or simply need real conversations about motivation, business, and self-improvement — this podcast is for you.
UnMotivated
Building a Coffee Brand with Virtuous Cycle Coffee | Entrepreneurship, Abundance & Mental Fortitude
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In this inspiring episode, Jemarcus (Better Best) sits down with Jason Knapky from Virtuous Cycle to talk about building a coffee brand, embracing abundance, and navigating the entrepreneurial journey.
From sourcing and branding to scaling and staying resilient, Jason shares what it really looks like to grow a specialty coffee business in today’s competitive market. This conversation goes beyond coffee — it’s about mindset, perseverance, and the mental fortitude required to overcome adversity while building something meaningful.
They dive into:
✅ Launching and scaling a coffee startup
✅ The realities of small business ownership
✅ Abundance mindset in entrepreneurship
✅ Overcoming adversity as a founder
✅ Brand building in the specialty coffee industry
✅ Mental toughness and long-term business growth
If you’re an aspiring entrepreneur, creative founder, or coffee enthusiast curious about how to start a coffee brand, this episode offers practical insight and real-world perspective on business growth, resilience, and sustainable success.
This is a conversation about coffee — but more importantly, it’s about becoming the type of person capable of building something that lasts.
